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Advertiser Information: Demographics
The Typical Lodging Customer *
23.7% are on vacation
29.5% are transient business travelers
27.0% are attending a conference/group meeting
19.8% are traveling for some other reasons (e.g., personal, family, special event)
The Typical Business Room Night *
70% male (business travel)
Age 35-54
92% of the time makes travel reservations
Earns an average yearly household income of $74, 394
The Typical Leisure Room Night *
51% of the time Two Adults
Ages 35-54
83% of the time makes travel reservations
Earns an average yearly household income of $69,147
* 2002 Lodging Industry Profile, American Hotel & Lodging Association
The Repeat Customer
60% of our users are repeat customers
15% of our users have Bookmarked our websites
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